Every great business
starts with an idea.

This is the OS that comes next.

Before you ship, raise, or execute—understand what you're actually building. Get the clarity a founder mentor would give you.

Your business, debugged before launch:

1

Problem → Market Fit

Is this solving an urgent pain, or a nice-to-have? Here's how to tell the difference.

2

Customer Reality

Who actually has the problem? What are they willing to pay? Learn how to find out.

3

Competitive Truth

Why would they choose you over alternatives? Build your unfair advantage, not your feature list.

4

GTM Roadmap

Not every business needs VC. Explore what path fits your reality—bootstrapped, partnership-led, venture-backed.

5

Founder-Market Fit

Are you the right person for this? Spot your blind spots before they become liabilities.

Not a report. A playbook. Built by founders who've been here.

Real founders. Real clarity.

I thought I had product-market fit. This showed me I had founder-market fit wrong. Saved us from hiring the wrong way.

Sarah Chen

Pre-seed Founder

Most ideas fail not because they're bad—because they answer the wrong question.

New to this framework?

Read how founders actually validate ideas. (Spoiler: it's not vibe coding.)

Explore the blog →

Let's find out if your idea is real.

Take 5 minutes. No credit card needed.